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24th Oct 2022

Dragons’ Den star Drew Cockton’s haunting final post before he died aged 36

Tobi Akingbade


Drew Cockton shared a moving inspirational bit of advice in his final social media post days before he died aged 36.

The Dragons’ Den star explained how people must “feel comfortable to open up about their lives outside work without fear of judgement”.

The words were part of a quote he had provided to the Growth Platform. Drew’s comments read: “Businesses big and small should be encouraging their staff to feel comfortable about being their true and authentic selves.

“This has been proven by economists to boost productivity and profitability, so from an economic as well as moral viewpoint there is the impetus to do so.

“Simple things such as taking the time to learn which pronouns your staff members want to use and creating an environment in which they feel comfortable to open up about their lives outside work without fear of judgement is key.”

Drew – who appeared on Dragons’ Den in May 2021 – attracted celebrity fans including socialite Paris Hilton.

Paris was among those taking to the post following news of his death. She wrote: “Devastated to hear the news of my friend & #LittleHilton @mrowendrew. He was so kind with a heart of gold. My heart breaks for his loved ones & family. Sending them all my condolences & so much love. RIP sweet soul. Love you forever my friend.”

The star’s tribute comes after the TV star’s death was confirmed by his mother on Sunday (23 October)

He pitched his scented candle business on the BBC had secured a £50,000 invested from entrepreneur Touker Suleyman.

His mum Kate released a statement on Facebook saying her son had died “peacefully” at home – 17 months after appearing on Dragons’ Den.

It read: “We are truly, utterly heartbroken to have to tell you that our beloved Drew Peter George Cockton (my gorgeous boy) died peacefully at home yesterday.

“We are devastated beyond belief.

“Life is never, ever going to be the same again.

“Rest Peacefully darling boy.”

The full circumstances surrounding Drew’s death are not yet known.

The 36-year-old founded his vegan fragrance brand, Owen Drew, in 2016 after taking a gamble and quitting his job in financial services. His business partner Mike Skeggs joined six months later.

The candles – costing up to £750 – are made from some of the world’s most expensive oils and perfumes.

His motto was: “Life is not a dress rehearsal.”

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