When Andy Murray first burst on to the tennis scene, it didn't take long for one line to start doing the rounds.
If he won, English fans were proud to hail the Brit as one of their own, but he was back to being Scottish - not British - whenever he suffered a defeat.
Here are a couple of examples from back in 2008, the year that a 21-year-old Murray reached his first Wimbledon quarter-final.
https://twitter.com/markpentleton/status/847165765
https://twitter.com/pokerknave/status/913294644
https://twitter.com/RTPeat/status/914825113
Now, as anyone who is familiar with photos of John Terry celebrating in full kit will tell you, there's nothing people like more than repeating a joke until it has stopped being funny, and then repeating it some more for good measure.
Hell, we're still seeing people changing the subtitles on that famous Hitler speech
Downfall (released in 2004) for a variety of news items.
But there's something almost uniquely enduring about the Murray gag. Is it funny now? When did it stop being funny? Was it ever funny? Who knows.
Anyway, with Murray taking on Milos Raonic in the 2016 Wimbledon final, we thought we might track the development of the joke over the years.
Here it is in 2009.
https://twitter.com/chimp80/status/2468728233
https://twitter.com/sewelli1/status/2468453774
By that point the backlash had already begun. That's seven whole years ago, folks.
https://twitter.com/Robheeney/status/2622878382
Not much had changed in 2010.
https://twitter.com/VonPip/status/17729474411
https://twitter.com/sam_needs/status/17637918924
Or 2011.
https://twitter.com/candlishh/status/93469569561268224
https://twitter.com/OneDirectionBG/status/90067526930804737
Or 2012.
https://twitter.com/thejamesdixon/status/229276682119421952
https://twitter.com/MeganD_96/status/222737604620189698
Still, this would surely change in 2013, when he won at Wimbledon for the first time.
Oh.
https://twitter.com/rossifier2015/status/356146518211837955
https://twitter.com/GaleKasper/status/355478667306078209
2014 saw the Scottish Independence Referendum, and the Commonwealth Games in Glasgow, giving us a chance to put it to bed once and for all.
But instead we only found ourselves talking about it even more.
https://twitter.com/cj_hunt/status/492039540157480960
https://twitter.com/SgtRedPhoenix/status/490100307251449856
With 2015 came the post-referendum backlash, of course.
https://twitter.com/connorthomson22/status/623447411986460676
https://twitter.com/hunterutd626/status/623128864479318016
Could 2016 be the year that the British/Scottish line finally dies a death? What do you think?
https://twitter.com/Red_FPL_Devil/status/752139219590668288
https://twitter.com/FraserTrivett11/status/752138803012374528
Roll on 2017.
