Just think of the pay-per-view potential.
We must preface this by saying that this super-fight is a long way off but both parties are interested in it, so that's a start.
Brock Lesnar's name hadn't been uttered in MMA circles in months, ever since he officially retired from the UFC following a pair of failed drugs tests that stemmed from his long-awaited comeback to the Octagon last summer at UFC 200.
But he was mentioned again in recent days, with rumours that he had re-entered the testing pool of the United States Anti-Doping Agency, the UFC's official anti-doping partner.
That talk was promptly rubbished by UFC Vice President of Athlete Health and Performance Jeff Novitzky, who insisted that, contrary to reports, Lesnar was not back in the testing pool.
https://twitter.com/JOE_co_uk/status/887937370976276480
But, regardless, Lesnar's name had returned to the headlines and former UFC light heavyweight champion Jon Jones was asked about him during a Facebook Live Q & A ahead of his grudge match with Daniel Cormier this weekend.
"I would love to fight Brock Lesnar," Jones said. "He’s a massive dude, it would be a massive draw. Really big for the sport.
"It would be a great challenge. That’s a big, old boy. I doubt Brock Lesnar would take that fight, though. "
Any potential meeting between 'Bones' and the former UFC heavyweight champion likely couldn't take place until 2018, at the earliest, given the fact that the WWE superstar would have to serve the remainder of the suspension he was handed by USADA and the Nevada State Athletic Commission after he tested positive for the prohibited oestrogen blocker clomiphene.
But that doesn't mean that Lesnar's not entertaining the idea as he confirmed that he would have no problem testing his skills against arguably the greatest mixed martial artist of all time.
"Would I fight Jon Jones? Anytime, anywhere," Lesnar told Greg Beacham of Associated Press.
"Right now he should be worried about D.C. on Saturday night."
With the UFC desperately lacking star power during Conor McGregor's lucrative boxing experiment and amid the uncertainty over Ronda Rousey's fighting future, a super-fight between Jones and Lesnar would be just what the doctor ordered in terms of a guaranteed pay-per-view triumph.
