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15th November 2015
11:27am GMT

Kay Burley is not known for her natural empathy. Instead she is renowned for her relentless and often inconsiderate style of reporting.
More than once she has been slammed for her ghoulish and unsympathetic hunt for a story, regularly accosting grieving relatives and shocked bystanders.
So it was jarring to her tweet the following image on Twitter on Sunday morning...
https://twitter.com/KayBurley/status/665807478060392448
Many found the tweet disingenuous and opportunistic - a calculated ploy to cynically tap into a shared sense of grief. Rather than seeming remotely genuine, it was received as mawkish and a bit disrespectful.
And so, as is the way on Twitter, those irked by Burley's perceived faux sadness decided to mock her mercilessly. And did so to brilliant effect.
(Please note that the target of the humour aren't the tragic events, but rather Kay Burley for feigning empathy using a sad looking dog...)
https://twitter.com/newplanet/status/665825435171860480
https://twitter.com/Lloydie84/status/665837918813085696
https://twitter.com/Scriblit/status/665850602350649344
https://twitter.com/CoralDeVille/status/665831438911184896
https://twitter.com/hrtbps/status/665827185522024448
https://twitter.com/shivamLM/status/665838176586629120
https://twitter.com/JohnEccleston/status/665838117371400192
https://twitter.com/arcfiregames/status/665838865220018176
https://twitter.com/DavidMcAndrews/status/665838645190991872
https://twitter.com/CallMeSpits/status/665840109422518272
https://twitter.com/lfcmaestro23/status/665831115257716736
https://twitter.com/squires_david/status/665832092320727040
https://twitter.com/profanityswan/status/665830059282964481
https://twitter.com/jackiepatie/status/665827663228071936
https://twitter.com/Elpapey/status/665838118440984577
https://twitter.com/AndrewOMalley/status/665838872866197504
https://twitter.com/hrtbps/status/665831503763492864
https://twitter.com/HarryFlowersOBE/status/665826278247796736
https://twitter.com/jackiepatie/status/665826630829494272
https://twitter.com/seannwalsh/status/665851291051163648
@BeardedGenius @bickers83 pic.twitter.com/hSdFPLf865 #sadnessinhiseyes
— Simon Robinson (@Bellenderhund) November 15, 2015
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