People are cancelling Disney+ after major change to subscriptions

The great password crackdown continues

This week Disney became the latest streaming platform to increase their prices in the latest in a series of content providers to do the same.

Furthermore the streaming service has announced they will be cracking down on people sharing passwords to avoid paying multiple subscriptions.

Many users feel the double change is rubbing salt into the wound of a streaming sector currently following similar trends.

Netflix began cracking down on password sharing in summer 2023 which despite angering users, paid dividends as the company reported in April 2024 that profits had soared with a 9.3 million subscriber increase.

Disney will be hoping the crackdown will have a similar effect on its streaming platform, however, inevitably users are not so keen.

Taking to social media many expressed their discontent with the new changes.

One person said: "The wonderful world of Disney is against sharing."

Another user wrote: "So your saying Disney will loose a large amount of subscribers, starting September."

One user said: "Disney and Netflix are getting greedy and ugly. It’s so sickening to see them almost TRIPLE the price."

Meanwhile another person wrote: "This is so annoying. All started when people got their own Netflix accounts and showed them it works.

"My poor mother who lives alone and can’t afford extra services now won’t be able to watch anything when every service does this."

On Tuesday, Disney CEO Bob Iger said that starting from September users can expect the new policy to be enforced which they have been pre-warned about.

He said: "We’ve been talking a lot about adding the technology features that we need to basically make it a higher return, a higher margin business and a more successful business. And we’re doing that right now.

"We started our password sharing initiative in June. That kicks in, in earnest in September. By the way, we’ve had no backlash at all to the notifications that have gone out and to the work that we’ve already been doing."

Disney are yet to announce how much extra they will charge for people using shared accounts.