Mattel launches first-ever Barbie doll with Down’s syndrome

It's the latest addition to the 'most diverse and inclusive doll line'

The toy brand created the doll in the hopes of making children feel more included and represented.

Model Ellie Goldstein teamed up with Mattel for the launch.

She said, "I am so thrilled there are now Barbie dolls with Down’s syndrome.

"When I saw the doll I felt so emotional, and proud.

"It means a lot to me that children will be able to play with the doll and learn that everyone is different. I am proud that Barbie chose me to show the dolls to the world."

Ellie stressed that having diversity in toys is so important for children. This Barbie doll will help so many children feel included.

She continued, "Diversity is important as people need to see more people like me out there in the world and not be hidden away, Barbie will help make this happen."

Barbie partnered with the  National Down Syndrome Society (NDSS) in the US to bring the product to market.

With consultation from the NDSS and medical professionals to inform the design process, Mattel introduced a new face and body sculpted to be more illustrative of women with Down’s syndrome, including a shorter frame and a longer torso.

The doll’s pink pendant necklace with three upward chevrons represents the three copies of the 21st chromosome, which is the genetic material that causes the characteristics associated with the condition.

The chevrons, or arrows, represent “the Lucky Few” who have someone with Down’s syndrome in their life.

Fans quickly praised Mattel for creating an inclusive doll.

One wrote, "Thank you so much for showing us this Barbie!! You are the perfect role model to launch her! I have always loved playing with barbies, and this is such an important moment for us with Down syndrome. Thank you @mattel for creating this beautiful doll!"

Another added, "I'm always so amazed when they add more diversity in such a beautiful way! I felt seen when they finally made a wheelchair Barbie! This is amazing!"

The doll will go on pre-order from Tuesday from the toy store Smyths. The doll is part of the Barbie Fashionistas line, which was launched in 2022. It also features a Barbie with a prosthetic leg, a Barbie who uses a wheelchair, and male dolls that are thinner and less muscular.

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