Cole Palmer signs as Coca-Cola’s football brand ambassador

"It's class!"

The Coca-Cola Company have today welcomed England and Chelsea Star Cole Palmer as its newest brand ambassador, in a partnership that brings together one of the game’s most exciting young talents with one of the world’s most iconic brands.

Whilst Palmer remains focused on performing at the highest level, he will feature in Coca-Cola and Powerade activations designed to bring fans closer to the action. This includes activity linked to Coca-Cola’s role as the Official Soft Drink Partner of the Premier League, celebrating football’s power to unite fans across the UK.

Palmer will also support activations around the upcoming FIFA World Cup 2026™ as part of Coca-Cola’s longstanding partnership with the tournament, as his influence continues to grow both on and off the pitch.

The announcement is brought to life with the Premier League 500ml Superfan Can through a tongue-in-cheek short film inspired by Palmer’s favourite post-match Chinese meal - “salt and pepper chicken, rice, chips and curry sauce”. Set in a takeaway, the film sees him take a call from his agent confirming the partnership, before being welcomed by the owner with a well-chilled 500ml Superfan Can of Coca-Cola Zero Sugar and a nod to his iconic “ice cold” celebration.

Cole Palmer said: “It’s class to be working with Coca-Cola, it’s an iconic brand so it feels a bit surreal. There’s a big summer coming for Coke and Powerade and plenty going on, so I’m looking forward to getting stuck in and seeing what we can do together.”

Javier Meza, Chief Marketing Officer, Coca-Cola Europe, added: “Cole’s one of the most exciting young players in the game right now, but it’s how he connects off the pitch that really stands out. He gets how fans think and feel, especially the next generation, which makes him a natural fit for us. Football’s all about the moments – the highs, the lows, everything in between – and Coca-Cola has always been there for it. Bringing Cole into the mix is about staying close to the game and the fans who live it every day.”

The partnership will roll out across the summer, with more activations to be revealed across football, culture and fan moments.

Coca-Cola continues to support football communities nationwide, helping more fans enjoy the game, wherever and however they watch it.