Morrisons is now serving Harry Ramsden’s fish and chips in 32 cafés

Harry Ramsden’s has found a new home

Almost a century later, the same name has turned up somewhere Ramsden could not have pictured: Harry Ramsden’s fish and chips, served in the café at your local Morrisons.

Since 10 August, 32 Morrisons kitchens have been serving Harry Ramsden’s fish, chips and mushy peas, with Leeds, Reading, Leicester and Exeter among the locations, as the Mirror reported.

It is the first time the chain’s fish and chips have been available in the supermarket’s cafés, and it says something about where Britain’s most sentimental takeaway is heading: not the seafront, but the shop.

What Harry Ramsden’s is serving in Morrisons cafés

The rollout runs under Harry Ramsden’s “Proudly Serving” partnership model, the arrangement that has allowed the brand to expand well beyond its own restaurants and into major retailers, including the frozen food giant Iceland.

Morrisons shoppers have already had a taste of it: a range of Harry Ramsden’s products has been stocked in the chilled section and sold on the supermarket’s website since September 2025, including battered cod fillets, chunky fish fingers and steak pies, alongside mushy peas, curry sauce and gravy.

Anyone who has read how curry sauce became king of the chip shop will recognise the commercial logic. Sell people the accompaniments and the main event follows; put the main event in front of them at the end of a weekly shop and it stops being a special occasion altogether.

Eight restaurants, 2,000 stockists and a name worth more than a building

The numbers explain the strategy. There are eight standalone Harry Ramsden’s restaurants left. Its products, by contrast, are on sale in more than 2,000 shops across nine countries.

The café rollout forms a key part of a wider ambition to grow beyond the traditional restaurant estate, which is a polite way of saying the brand now travels better as a name than as an address.

Supermarkets have spent years quietly rebuilding their food offers around labels shoppers already trust, which is the same instinct behind Subway’s ranch sauce launch in the UK: familiarity moves faster than novelty. A café menu with a recognised chippy name on it does not have to explain itself, and it does not need a queue outside a chip shop on a wet Friday to justify the price.