McDonald’s hikes menu prices as burger costs go up for first time in 14 years

First Freddos, now Maccies...

McDonald's prices are going up for the first time in 14 years after the company announced that the cost of classic cheeseburger has jumped from 99p to £1.19. The fast food giant issued a statement informing its customers of the price increase on Wednesday morning, remarking that, "like many, we're having to make some tough choices". As the press release goes on to explain, while acknowledge "great value is important" to the brand and insisting they are as "committed to offering great tasting food at affordable prices" as they were when they opened in the UK back in 1974, restaurants around the nation will be "adding between 10p and 20p to a number of the menu items". Citing inflation as the primary reason, they confirmed that from Wednesday July 27, they will be "increasing the price of [their] cheeseburger for the first time in over 14 years, taking it from 99p to £1.19." McDonalds warned that their menu prices were likely to go up more than once following rising costs back in January and while they have assured that many prices will "remain unaffected", they have admitted that most will "continue to vary across our restaurants." The chain concluded their statement by saying "We will continue to listen to what you want from us and work tirelessly to find solutions to today’s cost challenges affecting our business." It would seem the UK is now being hit with the cost of living crisis from all angles, with everything from rising energy prices to shops like Iceland now offering items for just 1p to try and help those struggling.

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