We need to change where we shop!
Customers are delighted after Morrisons announced it is cutting the price of a one litre bottle of Baileys to just £8.50.
Fans of the Irish cream liqueur have just one week to make the most of the deal which is only available to Morrisons More members when they spend more than £45.
The price of a 1 litre bottle of the festive tipple is usually £22 in Morrisons – so it marks a saving of £13.50.
If you’re in Scotland, the price has been reduced to £11.05.
The reduction comes after the supermarket revealed it will be launching its Morrisons More loyalty scheme across 1,000 of its smaller Morrisons Daily convenience stores this month.
It will allow shoppers to earn points when they pick up items at the smaller branches and benefit from cheaper prices.
The scheme allows customers to earn points when they spend in-store and online – but they only earn points on selected products.
Once you accrue 5,000 points, you get a More Card Fiver which is worth £5.
Alongside this, Morrisons More members also receive exclusive offers and personalised discounts.
The supermarket chain announced earlier this year that it was planning on expanding its convenience store footprint and open 400 more Morrisons Daily sites over the next year.
By the end of 2025, it hopes to have 2,000 Morrisons Daily stores across the UK. However, it has yet to reveal the locations of any of the new stores.
Rami Baitieh, chief executive of Morrisons, said: “Over the last eight months we have listened carefully to over 340,000 customers, colleagues and suppliers and the insights from this exercise are helping to refine and shape the activity in all three pillars of our strategy: commercial excellence, operations optimisation and new value creation.
“It’s clear that availability and our loyalty scheme are the two areas our customers talk about the most and so we are focusing intensively on these areas.
“Our Aldi and Lidl Price Match, introduced in February, has had a great start and is giving customers increasing confidence in the competitiveness of our prices across the shop.”
