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12th Sep 2018

JD Wetherspoon set to ditch Jägerbombs due to Brexit


Pour one out for a lost friend

In what must be a top contender for the saddest RIP of 2018 so far, Spoons has decided it will no longer sell cut-price Jägerbombs as Britain continues its course to leave the European Union.

It comes as part of a move that will see the pub-chain ban a series of drinks from the EU countries, including Jägermeister and French liquors, on the orders of the company’s Brexiteer founder Tim Martin.

As of 26 September, Jägermeister, French brandy Courvoisier, and the French brandy Hennessy Fine de Cognac will no longer be available in its pubs. It is claimed that by replacing the products with similar non-European products the company will be able to save customers money.

Incoming to pubs will be J Brandy – the number two selling brandy in the US; Black Bottle – the best selling brandy in Australia; and Strika – a herbal liqueur produced in England, which is presumably a replacement for Jäger. StrikaBombs from now on then, we’re guessing.

Spoons boss Tim Martin said: “The three new products will be offered at a lower price than those they are replacing.

“This is a significant move by us and highlights our commitment to offering an excellent range of UK and world products, with the emphasis on quality and value for the two million customers who visit our pubs each week.

“In blind tastings conducted by Wetherspoon, the new products were more popular than those they are replacing.

“Many commentators talk of a ‘cliff-edge’ if the UK ‘crashes out’ of the EU without a deal. In reality, there is no cliff-edge, only sunlit uplands beyond the EU’s protectionist system of quotas and tariffs.

“All EU products have UK or non-EU replacements, often at equal or better quality and price.”