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04th Dec 2023

Deliveroo launch limited-edition sprout sandwich for Christmas

Jack Peat

The posh butty took over three months to develop

Deliveroo has launched a sprout sandwich for Christmas, with a limited number being sold for just 99p from the delivery app’s so-called ‘super kitchens’.

The on-brand green ‘Christmas Sproutwich’ consists of six different sprout-infused ingredients: a green artisan sprout-infused focaccia spread with lashings of garlicky lemon zest sprout mayo, layered with crispy maple bacon, a succulent sprout stuffing, buttery Emmental cheese, roasted sprout halves, fried sprout shavings, and finished off with zesty lemon and olive oil marinated sprout leaves.

Of course, no Christmas creation is complete without accompaniments – so each sandwich will come with a pot of hearty roast chicken gravy for dunking, dipping or drizzling once heated at home.

Available to order from 6th December, the ‘Christmas Sproutwich’ recipe took over three months to develop, with twelve different recipe combinations tried and tested by self-confessed sprout haters before landing on the perfect mouth-watering flavour combination, guaranteed to convert London’s biggest Brussels-bashers.

Research commissioned to mark the launch finds that over a quarter (29 per cent) of Londoners admit the vegetable divides their household at Christmas – with the same number of people saying they love them, while 25 per cent identify as ‘sprout haters’.

And it seems sprouts really are the most divisive festive dish as almost half (46 per cent) of Londoners believe Christmas isn’t complete without sprouts, whilst the other half (52 per cent) think they are the worst part of the traditional Christmas meal – with 1.5 million Brits even confessing they have a phobia of sprouts.

Arabella Jenkins at Deliveroo said, “There’s no sprout about it – this small festive vegetable has garnered a big, bad reputation over the years. So for any sprout-phobes asking why we want to celebrate the humble Brussels sprout with a deliciously divisive sandwich, we say – why not? At Christmas, anything goes!”

“We have achieved something a third of the nation thinks is impossible and made an absolutely delicious seasonal sprout creation. So, this one’s for the sprout lovers as well as the sprout haters. If you love ‘em, you’re welcome. If you hate ‘em, we promise one bite will change your mind.”

The limited-edition ‘Christmas Sproutwich’ is available via Deliveroo Editions in London from Wednesday 6th to Friday 8th December – for just 99p – while limited stocks last. Search for ‘Deliveroo Christmas Sproutwich’ in the app or online.

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