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5th July 2023
12:21pm BST
A brewery has produced the first sunscreen targeted specifically at beer drinkers, after pub gardens were found to be among the most common locations for sunburn.
Beavertown Brewery will be installing dispensers in pubs across the country after unveiling their ‘Oil Your Neck’ sun lotion, which is designed to cover vulnerable areas such as the head, neck and shoulders.
It comes after research of 2,000 adults by the brand found only 18 per cent always wear protection when enjoying a summer drink and over one third (37 per cent) have previously been burnt while sitting outside in a pub.
When it comes to application, men are worse offenders than women as only 16 per cent always do this before enjoying a beer outside – compared to a fifth of women.
The face, neck and shoulders were found to be the top three areas most likely to turn red.
Tom Rainsford at Beavertown Brewery said: “Summer is one of the best feelings in the world, and even better when you’ve got a pint in your hand - less so when you’re sunburnt.
“We wanted to make sure Brits have the most enjoyable summer possible so we’re installing free dispensers and giving away thousands of free sunscreens across the UK.”
Of those who don’t use sunscreen, 18 per cent claim to never have any to hand, 17 per cent don’t like how it makes their skin feel and 28 per cent just simply forget.
Despite this, 65 per cent claim they still take the effects of getting sunburnt seriously, according to the OnePoll.com study.
While 59 per cent acknowledge they need to become better at applying sunscreen on a sunny day.
For those who do apply skin protection, 47 per cent include it in their daily routine - with 47 per cent doing so to prevent wrinkles and 57 per cent do it to decrease the chances of getting burnt.
This summer, a fifth of Brits plan to enjoy pub gardens several times a month with the average punter typically spending two hours there at any one time – allowing plenty of time to be affected by the UV rays.
And 49 per cent consider spending time in a pub garden one of the best things about the warmer months.
Gill Nuttell, CEO and founder of Melanoma UK, said: “We are delighted to partner with Beavertown Brewery to raise awareness of sunscreen usage and sunburn prevention.
“Young adults, and men specifically, are a very difficult audience to reach to educate on the risks of sunburn.
“’Oil Your Neck’ targets this audience in an environment they can identify with, enabling us to engage with them and provide potentially life-saving educational information - helping to evoke behavioural change when it comes to the importance of sun safety.”
Created by Lifejacket, Beavertown will be giving away 10,000 of these SPF 50 UVA and UVB 5ml sunscreen sachets with pints of Neck Oil IPA at participating pub gardens across the UK - specifically designed to be enough to use on one body part that is most prone to go red.
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