Sky and Netflix agree 'pioneering partnership' to combine content from both platforms
The partnership has been described as “the first of its kind”.
Sky and Netflix have announced a new partnership that will bundle the full Netflix service into a brand new Sky TV subscription pack available to Sky customers.
The partnership, which has been described as “pioneering” and “the first of its kind”, will offer seamless access to Netflix to Sky customers, but only those who have access to the Sky Q service.
Sky customers will not be able to access Netflix through their set top box or Sky Go app.
A European partnership, which will launch in Ireland and the UK in the coming year and on Sky Q platforms in Germany, Austria and Italy thereafter, Sky will make available the extensive Netflix service to new and existing customers by creating a brand-new entertainment TV pack, combining Sky and Netflix content side-by-side for the first time.
In the UK and Ireland, Sky will also launch Netflix as a standalone app on NOW TV’s family of streaming devices.
Customers will be issued with one monthly bill for the combination of both services, as well as an easy to use, integrated user interface.
As part of the new partnership, Sky customers will be able to access Netflix content in the Sky Q menu and find their favourite Netflix programmes through the use of Sky Q’s search and voice search functionality.
Existing Netflix customers will be able to easily migrate their account to the new Sky TV bundle, or sign into the Netflix app using their existing account details.
Further details on pricing and billing within the Sky Q service will be confirmed nearer to the time Netflix launches on the platform.
Commenting on the partnership, Jeremy Darroch, Group Chief Executive, Sky, said: “The exciting new features coming to Sky Q will enable Sky customers to access even more of the best entertainment delivered over the best product platform.
"By placing Sky and Netflix content side-by-side, along with programmes from the likes of HBO, Showtime, Fox and Disney, we are making the entertainment experience even easier and simpler for our customers. Our recent announcements mean we will extend our leadership in delivering customers the best viewing and user experience in Europe.”
Reed Hastings, Chief Executive, Netflix, added: “We are delighted to partner with Sky to bring the latest technologies and great stories under the same roof. With this innovative new partnership and Netflix’s stellar line up of original content from across the world, Sky's customers will be able to seamlessly access and enjoy all the best entertainment in one place.”