Some food organisations have suggested it could impact the climate crisis France is becoming the first country in the European Union to ban words such as “steak” and “sausage” from being included in advertisements for plant-based meals. The rise of veganism has seen a huge surge in plant-based products that imitate meat in recent years […]

4 years ago

You don’t need meat to build muscle, according to vegan bodybuilder Hench Herbivore. After seeing the impact on animals, he made a pledge to go plant-based

6 years ago

Can you be meat-free and still build muscle? In episode one of new JOE series Plant Powered, we meet a vegan strongman and travel to the Berlin gym where vegans are flocking to build strength and smash new records. Patrik Baboumian holds the world record for the heaviest weight ever carried by a human – […]

7 years ago