Why Vodafone’s naming rights deal for the Olympic Stadium could be bad news for Spurs

A deal is on the verge of completion.

Sky News report that telecoms giant Vodafone are close to agreeing a naming rights deal for the Olympic Stadium, home of West Ham United. The arena is currently referred to simply as 'London Stadium', but Sky claim Vodafone will replace the title as soon as an imminent six-year-deal has been penned. However, the proceeds will not swell West Ham's coffers, instead going to publicly owned body, London Legacy Development Corporation (LLDC). The news may be somewhat discouraging for Spurs chairman Daniel Levy, due to its moderate size. LLDC have been searching for a lucrative partner for the ground since the Olympics, and have only just agreed in principal on a £20m deal. That is £2om spread over six years, but Levy's business model for Tottenham's new ground plans for a £400m naming rights deal - which breaks down to £20 a YEAR over a 20-year period.