The official Champions League account accidentally just told us all to go fuck ourselves
It's tiring work trying to keep up with the latest trends.
With the advent of smartphones and the 24-hour news cycle, things can go out of fashion as quickly as they appeared.
For most of us, that means we might accidentally call something fetch when all our mates know that we need to stop trying to make fetch happen because it's not going to happen.
But for big brands, the penalty can be so much more than just losing face in front of some friends and looking at little behind the times.
Not only do you lose your cool young person credibility, but you might accidentally end up insulting everyone who saw your attempt to be one of the kids.
And we don't just mean offending them with your cringe-worthy tactics. We mean actually offending people.
How? We hear you ask. Well, maybe by misunderstanding what specific emojis are and accidentally tweeting out the middle finger to the 12.3m followers of the official Uefa Champions League Twitter account.
In a now-deleted tweet, the social media manager of Europe's premier club competition apparently thought the middle finger emoji was a simple index finger pointing up.
In an attempt to let the fans of Borussia Mönchengladbach enjoy their side's 6-1 thrashing of Swiss side Young Boys to book their place in the group stages of this year's tournament, they shared an image of goalkeeper Yann Sommer with his finger raised.
It was a simple mistake, but it led to the highlight of the night.
— Jack Crawford (@jackoydt) August 24, 2016
— Carrick Corcoran (@CarrickCorcoran) August 24, 2016