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26th Jun 2023

Chelsea could be forced to change name of stadium due to potential sponsorship deal

Callum Boyle


Stamford Bridge could be having a name change

Chelsea’s iconic stadium could be given a name change as a potential sponsor eyes up a new deal.

Allianz want to add Stamford Bridge to their list of grounds they have deals with. They already sponsor two of the biggest clubs in Europe, Bayern Munich and Juventus.

Now the Daily Mail is reporting that the German insurance company have been in talks with the Blues about becoming their shirt sponsor for next season after their recent contract with Three expired.

During the discussions, the possibility of a stadium naming deal was also mentioned, but only once they are given clarity on the future of the stadium.

Multiple reports earlier this year claimed that Chelsea were planning to commit £2bn to redevelop Stamford Bridge as oppose to building a new ground in Earls Court. Co-owner Todd Boehly is expected to give the go-ahead once the cost and time frame on the project are revealed.

If Chelsea were to sign up to the deal, they’d join the likes of Arsenal and Manchester City, who both sold the naming rights of their stadium to their sponsors (Emirates and Etihad).

On the pitch, Chelsea are expected to have another major overhaul as Mauricio Pochettino looks to clear some of the deadwood.

Mason Mount, Mateo Kovačić, Christian Pulisic and more are all expected to leave the club while the likes of N’Golo Kanté and Kalidou Koulibaly have already left.

Nicolas Jackson looks set to become the first signing of the Pochettino era. The Villarreal forward almost joined Bournemouth in the January transfer window however the move was called off after he failed a medical due to injury.

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