Search icon


31st Oct 2018

UKIP leader gets wound up over spoof ‘gender neutral’ Greggs tweet

Rich Cooper

UKIP leader Gerard Batten vented his outrage on Twitter over plans for Greggs to adopt a ‘gender neutral’ business model

Unfortunately for the MEP, the revelation of the bakery chain’s ‘plans’ came via a spoof Guardian Twitter account, meaning that the steak beak makers are unlikely to be adopting any such policy.

The spoof account @GuardianMemeWin posted a ‘story’, “Greggs is to rebrand in a move towards a gender neutral business model following criticism that their name sounds too male”.

The parody account regularly lampoons The Guardian’s perceived ‘right-on’ attitude towards social issues.

Other @GuardianMemeWin headlines include “Owen Jones: ‘I’ve always had a problem with white people eating rice but I’ve remained silent, until now’ and “Theresa May prepares to condemn Saudi by penning a moderately worded letter that details her displeasure at their execution of a journalist”.

Apparently the Greggs ‘news’ got under the skin of the UKIP leader.

In a now-deleted tweet, Batten wrote: “Criticism from who? Probably someone who doesn’t buy from Greggs.

“A cheese roll is a cheese roll! When is this madness going to stop? By the way, almost all the staff in Greggs are female. Do they operate a biased recruitment policy?”

In fairness to Batten, he wasn’t the only one to fall for the headline, but he was the only leader of a prominent political party to do so.