As a result, government ministers are said to now be in talks with dozens of companies, including coffee and cinema chains, about a voucher scheme that is set to be launched later this month, just in time for the new academic year.
Coronavirus cases saw a resurgence when students last returned to classes, as the sheer influx of so many people from different parts of the globe makes it virtually inevitable. Covid is on the rise across the board at the moment but the infection rate stands at
1,154.7 per 100,000 among 20 to 29-year-olds - the highest of any age group.
So far,
Uber has agreed to offer free rides, while
Deliveroo is offering discounts on takeaway meals from 46,000 restaurants and discounts on shopping bills from the likes of Waitrose, Morrisons and Aldi.
Pizza Pilgrims, a restaurant chain with 10 outlets in central London, is also offering discounts on meals, while Bolt - another ride-hailing app - will offer "free ride credits" to those visiting vaccination centres.
The government hopes to promote the new scheme at a "major flagship event" for young people in the next few weeks, when they will be offered a credit voucher. While it will be targeted at younger adults, specifically, the scheme will be open to all ages - a decision that could cause a backlash among others who have already had their jabs and were not rewarded for it.