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18th Feb 2016

WWE fans are having fun with the name of the UK’s newest newspaper

Tom Victor

When you launch a new brand, it makes sense to check whether the name you’re using has other connotations.

That way, you can stop things like Susan Boyle launching a new album with the hashtag #susanalbumparty.

The newest newspaper in the UK hasn’t embarrassed itself quite so much, though it did find itself subjected to a barrage of tweets from WWE fans.

The reason? It’s called New Day, which already has its own connotations in wrestling circles.

https://www.youtube.com/watch?v=gvPq4KmimaM

If you were wondering what sort of response the launch received, wonder no more.

https://twitter.com/ArcticHimpys/status/699955042414108672

https://twitter.com/bqsl/status/699991900670070784

https://twitter.com/OllyDawes/status/699959646702997506