Time to add another entry to the list of things David Cameron shouldn't try repeating.
When an onlooker shouted "You ain't no muslim bruv!" during a knife attack at Leytonstone underground station, it was appropriate.
But the same can't be said of the Prime Minister attempted to piggyback on the soundbite.
It was no surprise to see Twitter take him to task for it...
https://twitter.com/raysofdavies/status/673859074413432834
https://twitter.com/MatofKilburnia/status/673843720697937920
The cringing wasn't as widespread as some believed, though.
https://twitter.com/Okwonga/status/673853356918579202
And incredibly, at least one person saw this coming.
https://twitter.com/Warlkareham/status/673473103389937664