Phil and Holly aren't getting away with anything at the moment
This Morning has been hit with nearly 400 Ofcom complaints from disgruntled viewers, in the aftermath of Holly Willoughby and Phillip Schofield's queue jumping row.
As the furore over their
appearance at Queen Elizabeth's lying in state continues to rumble on, the communications watchdog reported that the ITV show's
Spin To Win game did not go down well with viewers.
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The show had already received 170 complaints for the "dystopian" Black Mirror-esque twist to the traditional format earlier this month, which gave players the chance to win payment of their energy bills.
The Mirror reported on Wednesday, that the number of complaints had now more than doubled to nearly 400, with 200 fresh complaints coming in.
The energy bill prize didn't go down well with everyone given the cost of living crisis and soaring energy prices.
Viewers were left divided after a contestant was gifted payment for his energy bills for four months. Phone-in players are usually in with a chance of winning cash prizes of up to £3000.
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After social media users skewered ITV over the prize, Schofield addressed viewers, much to the amusement of Willoughby, saying: "Everyone's talking about it."
He said the energy bill prize had now been ditched and his "generous boss" had instead increased the money on offer.
"Our boss has been incredibly generous, he's decided to increase the money to include all of your household bills.
"Mortgage, petrol, food, energy, you decide. We will pay your bills until the end of the year up to the value of £3000." This Morning continues weekdays on ITV."
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