It’s finally here
The latest John Lewis Christmas advert is here and it’s all about celebrating the joy in changing traditions.
The advert starts with a young lad at what appears to be a car boot sale where he stumbles upon a “grow your own Christmas tree” pack.
The lad takes a lot of care and effort into making sure he grows the perfect Christmas tree but when said tree grows it doesn’t resemble a Christmas tree at all but rather a ginormous human Venus Flytrap.
Our young protagonist and his six foot Venus Flytrap become best buds on the build up to Christmas but just before the big day, the lads family drag the Venus Flytrap out to the wintery garden and replace him with a traditional Christmas tree.
Cue the tears.
When Christmas morning finally arrives, our youngster doesn’t want to spend it with his family, but with his best mate the flytrap, and so he rushes outside to say hello.
But like all things good and Christmassy, all ends with happiness, as they finally accept the Venus Flytrap for who he is: a mischievous humanesque plant.
The advert is soundtracked by a song called Festa, which means celebration, by Italian electro-pop duo Le Feste Antonacci and performed by Andrea Bocelli.
Speaking about his role in the advert, Bocelli said: “I am delighted to take part in this wonderful and unique tradition of Christmas storytelling.
“It is very special for me given the great support this will bring to both the John Lewis and Andrea Bocelli foundations. Joy to all of your worlds this Christmas!”
John Lewis customer director Charlotte Lock explained: “We are a nation that loves the traditions of Christmas – from classic traditions like pantos and putting up the tree to evolving new ones like crafting our own presents and Zoom get-togethers.
“Many of us have our own unique festive traditions and that makes them even more special.
“The film celebrates themes of family and evolving traditions, and shows that a ‘perfect’ Christmas is finding joy together with loved ones, whatever your traditions.”
Related links:
- You can now rent out the picturesque cottage from The Holiday on Airbnb
- Aldi releases incredible Willy Wonka themed Christmas advert
- Mariah Carey thaws from giant ice block in annual pre-Christmas money-grab
