It's a day we look forward to every year.
No, not Christmas - that's a bloody let down. It's the day that the
John Lewis Christmas advert drops, giving us all that warm, fuzzy festive feeling.
Don't kid yourselves, you've been as giddy as we have to see what how the department store could pull at our heart strings more than that lonely penguin from last year.
But there's one bloke who's probably been dreading this moment for the past 364 days. A man called John Lewis.
Yet again it seems that poor Mr Lewis (no connection with the high street retailer) has been bombarded with tweets about his advert...and he doesn't seem that impressed to be honest.
https://twitter.com/johnlewis/status/662601459230310400
He knew he was going to be in for a bit of a rough ride...
https://twitter.com/johnlewis/status/661895409942585344
To be fair, the man takes it in pretty good humour...
https://twitter.com/johnlewis/status/662639980171235329
https://twitter.com/johnlewis/status/661176818225975296
Well, until he starts getting angry tweets about underwear...
https://twitter.com/johnlewis/status/662630852208271361
And then people stating the bleeding obvious about his name...
Thank God they didn't go with this idea. Surefire Christmas-ruiner...
https://twitter.com/johnlewis/status/662604509428871173
We think he's had enough now for one year...
https://twitter.com/johnlewis/status/662643960678977536
https://twitter.com/johnlewis/status/662640979099258880