The John Lewis Christmas ad is one of the most divisive things of the festive season.
This year's effort has got everyone talking, and the people of Twitter are split into a few different camps.
There's those of us with hearts, who were genuinely moved.
https://twitter.com/LauraEms_/status/662541560383451137
https://twitter.com/funfield5/status/662560554708549632
Then the cynics...
https://twitter.com/BenMcAleer1/status/662553341273223168
https://twitter.com/nathizzle/status/662553801593868288
https://twitter.com/the_itch1980/status/662549967811268608
There were folks reading a lot into the meaning of the ad...
https://twitter.com/itstrew/status/662559463140925440
https://twitter.com/kitlovelace/status/662541474442137601
And those who refused to fall into any traps.
https://twitter.com/TintinnyTins/status/662545768293785600
But we should have seen this coming - it was more or less predicted months ago.
https://twitter.com/mrdaveturner/status/662558486421757952
