The best Twitter reactions to the new John Lewis Christmas advert

The John Lewis Christmas ad is one of the most divisive things of the festive season.

This year's effort has got everyone talking, and the people of Twitter are split into a few different camps. There's those of us with hearts, who were genuinely moved. https://twitter.com/LauraEms_/status/662541560383451137 https://twitter.com/funfield5/status/662560554708549632 Then the cynics... https://twitter.com/BenMcAleer1/status/662553341273223168 https://twitter.com/nathizzle/status/662553801593868288 https://twitter.com/the_itch1980/status/662549967811268608 There were folks reading a lot into the meaning of the ad... https://twitter.com/itstrew/status/662559463140925440 https://twitter.com/kitlovelace/status/662541474442137601 And those who refused to fall into any traps. https://twitter.com/TintinnyTins/status/662545768293785600 But we should have seen this coming - it was more or less predicted months ago. https://twitter.com/mrdaveturner/status/662558486421757952