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21st March 2025
11:39am GMT

An influencer has passed away after living with an illness for several years, with her husband interrupting one of her videos to announce the news.
During Donna Jordan's YouTube craft tutorial on how to add 'drop diamonds' to her quilts, her husband Matt entered to tell viewers she had died.
During the first 12 minutes of the video, Donna explained how to follow along the patten and what kind of fabric was needed for the quilt she made using designs from her brand, Jordan Fabrics.
He told her 705,000 followers: "Hi everyone. I'm Matt Jordan, and this video will end right here. Donna has been battling an illness for a few years now, and the last three months it got more acute and she needed more treatments."
He then revealed that his wife died on March 14 at around 4 a.m. before detailing how they met and their love story with each other, plus Donna's love story with making quilts.
He continued: "We've been basically working on our craft of fabric and quilting and quilts for about 50 years.
"Donna loved what she did. She couldn't believe she could make money cutting quilts, making quilts and teaching people how to do them. It was such a blessing to her, and I hope a blessing to you all."
He concluded: "We just will miss her greatly here."
The couple had four children together, Michelle, Monica, James and Peter.
Matt assured his wife's subscribers that the family will continue to produce 'all kinds' of content and continue her legacy.
Fans took to the comments section to express their condolences.
One fan wrote: "I cried for a lady I never met but felt like I knew from the many tutorials I have watched. My sympathy to the Jordan family. She will be deeply missed."
While a second said: "So sorry for your loss. I found myself crying for a lady I never met but who provided me (and many more like myself) with the inspiration to quilt. Thank you Donna. Blessings to all the family."