Moscow has almost run out of beer supplies due to overwhelming demand from World Cup fans 1 year ago

Moscow has almost run out of beer supplies due to overwhelming demand from World Cup fans

"It's hot, and it's football."

There is no better sentence to describe the sudden uptick in demand for beer in Moscow and around other Russian cities as World Cup fans drink the country dry.

Different locations are finding themselves tapped out as different groups of supporters celebrate different wins (or use the beer to deal with different losses).

Business Insider are reporting that the city of Nizhny Novgorod essentially ran completely out of beer when Swedish fans celebrated their country's 1-0 victory of South Korea, which was also their first World Cup win in 12 years.

Australia lost 2-1 to France, but they still drank several bars dry. 15,000 fans descended upon the city of Russian city Kazan and multiple destination there told Four Four Two that the fans had consumed practically the city's entire stock of beer.


One anonymous waiter told the New York Post that "We just didn’t think they would only want beer. There are really a lot of people in Moscow … and they are all drinking. It’s hot, and it’s football."

Apparently stocks are continuously running low, and are taking longer to get refilled, but the amount of locations that need to be refilled are much higher than usual, so the supply is taking much longer to get delivered.

Also, according to CNBC, beer sales in Russia have fallen by about a third in recent years due to rising duties and harsher restrictions on advertising, and suppliers were not expected the arrival of thousands of football fans to reverse that trend.

To be fair, Russia isn't hugely known for their beer selection, and this guy had the same thought we did when we heard about the shortage: