Kellogg’s makes major change to Rice Krispies and Coco Pops because of ‘changing weather’

Will affect products in the UK but not across the pond

The American multinational food manufacturing company, Kellogg’s, has revealed that two products will no longer be made with whole rice grains.

Instead, Rice Krispies and Coco Pops are now being made using corn flour and rice flour.

The "snap, crackle and pop" sound made by its Rice Krispies may be noticeably quieter after an uproar over the cereal giant's recipe change, Kellogg’s told the BBC.

Retaining the iconic sound, a Kellogg's spokesperson said, had been a "huge focus" when designing the new recipe.

However, it added that shoppers “might notice that the sound may be quieter and not as instant as before”.

Online, there had been complaints that the taste of the breakfast staples had changed.

Some customers even added that they missed the “pop” sound it made.

Why Kellogg’s made the change – and it has to do with weather

The company said it had adapted the recipes due to “changing weather conditions”.

The change in weather disrupted supplies of some grains and cereals, it revealed.

Further, the cereal giant said the new versions had been “carefully assessed for taste, appearance and texture”.

Some shoppers, however, have said that their children would no longer eat them.

The change in taste and texture has even been described as “totally different”, “grim” and “disgusting” by some fans of the cereal.

“There's no snap, crackle and pop in these. My toddler won't eat them”, " a parent named Dani wrote on TikTok.

Another, Jessicake, said they tasted "weird and stale".

For Kellogg’s, the “Snap, Crackle and Pop”, which is made when milk is added to the puffed rice, since 1950s has been a centrepiece of its marketing.

While the cereal company insisted that the snap, crackle and pop is “still there”, it added that buyers might notice that the sound may and not be as instant as before and quieter.

That said, while the changes are felt in the UK, as Rice Krispies products in the US and Canada are owned by a separate company, there will be no changes to the products across the pond.

According to Kellogg's, the recipe change in the UK would help “maintain consistent quality” as extreme weather takes a toll on crops and pushes up ingredient prices.

Due to extreme weather in Spain in 2022 and 2023 in particular, the company said availability of the types of rice the company uses for its breakfast cereals was reduced.