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02nd Aug 2023

‘Horrified’ mum forced to leave Barbie movie with her daughter after 10 minutes

Jack Peat

She slammed the “inappropriate” and “sexual” film

A mum says she was forced to leave a Barbie screening after just ten minutes due to the inappropriate content shown in the film.

Taking to Instagram, actor and parent Juhi Parmar slammed the makers of the movie, saying they have broken the “perfect illusion of Barbie”, leaving her utterly “horrified” and “shocked”.

Greta Gerwig’s live-action take on the iconic doll owned by toymakers Mattel, which stars Margot Robbie and Ryan Gosling, opened in cinemas on July 21st.

It has since smashed box office records, taking $26 million (£20 million) at the US box office on Monday (24th July) – the highest ever.

The film has also received rave reviews from fans, with one person calling it an “unforgettable delight”.

But not everyone has been pleased about the nature of the content shown in the movie.

Parmar claims she ended up “anxiously running out of the theatre wondering what I had just exposed my child to” just ten minutes in.

She says she took such drastic measures because she was appalled by the “inappropriate language and sexual connotations” of the box office hit, and claims she even “saw other parents following with their little ones crying”.

Although other parents stayed behind for the full film, Parmar says she’s glad she made the decision she did and believes Barbie wouldn’t even be suitable for children above the age of 13.

Remarking that Barbie is, for so many women, an integral part of childhood, Parmar took to Instagram to write: “I want to ask, why make a movie that is such an essential part of a child’s life and then have content in it which is so inappropriate for them?

“And then I ask what about the cross-checks? I made a mistake by not doing my research but why are there no reminders and checks? Why are theaters not reminding parents that: we hope you are aware that this is a PG-13 movie?”

She then went on to claim: “The theaters would be half empty if it wasn’t for the young girls who are pushing their parents to take them for the film. I went back and checked the promos and realized that none of them even gave a glimpse of the inappropriate language that was coming up in the movie. So then why mislead?'”

Describing herself as a “responsible parent” for taking her daughter out of the cinema straight away, Parmar lamented that others wouldn’t make the same decision, meaning her little girl would soon learn about the film and its contents regardless.

Signing off her letter as ‘a concerned and disappointed parent’, Parmar concluded: “WHY DID YOU BREAK THE PERFECT ILLUSION OF BARBIE? Why make Barbie inappropriate for kids and a PG-13 movie which everyone could enjoy with family?

“I wish I could erase the memory of this film and continue believing in a picture-perfect Barbie for my child who has a collection of yours and loves you so much… I so WISH!”

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