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Published 12:25 14 Oct 2015 BST

But Facebook has also been criticised for "inadvertent algorithmic cruelty", whereby its 'On This Day' feature bombards unsuspecting users with unwelcome reminders of dead relatives, ex-girlfriends or memories that the user would simply rather forget.
Facebook has now taken steps to resolve this problem, allowing people to take the matter into their own hands and decide which content Facebook can and cannot remind you about.
Facebook users can edit their memory filters on their On This Day page by instructing Facebook not share memories from certain dates, or relating to certain people.
Problem solved.Explore more on these topics:
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