We've had cereal cafes, milk bars and other hipster inventions for people with more money than sense, but we've reached peak food nonsense - a crisp sandwich shop.
What's more, this isn't some Shoreditch invention, nor is it located in Manchester's Northern Quarter. No - this is in bloody Yorkshire, the land of no bullsh*t and good 0ld-fashioned common sense.
That's right. On Thursday, local entrepreneur Mark Pearson opened the doors to 'Mr Crisp' in Keighley, West Yorkshire. For folk craving for crunch in their crust.
https://twitter.com/LukeHoosTawking/status/626729403846926336
The starchy eatery boasts over 50 varieties of crisps, and you have your choice of white bread, brown bread, teacakes or baguettes.
But worry not if your tastes are a little more exotic than mere chipsticks in a barm. You can add a number of exotic flavours such as tomato ketchup, salad cream and jam.
https://twitter.com/AdamFowlerITV/status/626693574546051073
Now don't get us wrong, we genuinely love a good crisp sarnie - the juxtaposed crunchiness of the potato against the softness of the bread is a rare delight. But a whole cafe devoted to it?
As the good folk of Yorkshire used to say: Give over.
