Tesco has announced that it is reducing litre bottles of Jack Daniel's by £14 ahead of Christmas.
The whiskey, famously first-created in Tennessee and now the top-selling American whiskey in the world, has been reduced from £32 to £18.
The price is the same as they are selling a 70cl bottle for, so obviously, don't buy that.
Tesco describes it as having: "A warm amber colour with aromas of sweet vanilla, this is a smooth, full-bodied whiskey, with flavours of orange, brown sugar and spice, and a long rich finish.
"For one of the world's best-known drinks, fill a glass with ice, pour in a measure of Jack Daniel's Old No. 7 and top with cola. Or simply enjoy neat over ice for slow sipping."
Adding that: "Jack Daniel registered his distillery in 1866, making it the oldest registered distillery in the United States. It's here in Lynchburg that every drop of Jack Daniel's Tennessee Whiskey is still produced and bottled today."
Please remember to drink responsibly.
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