Gary Lineker has taken to the streets to promote the campaign ahead of Valentine’s Day
The hunt for the most perfect heart-shaped crisp could land one lucky snacker £100,000 ahead of Valentine’s Day.
Gary Lineker has been helping spread the love ahead of this year’s even by fronting a flower stall offering bouquets of crisps.
Unsuspecting passers-by were treated to the sight of the football icon trying to tempt them into an arrangement for their loved ones, but rather than red roses, they were ready salted.
The former footballer and Walkers ambassador, surprised shoppers in London’s Old Spitalfields Market to celebrate the bouquets going on sale.
The limited-edition 12-stem bouquets, made up of a dozen packs of crisps, give people more opportunities to win £100k for finding the UK’s ‘best’ heart-shaped crisp.
The bouquets are available in three varieties – Ready Salted Red, Salted and Vinegar Green and a Cheese and Onion Blue and available to purchase until Tuesday 14th February.
It comes after research revealed 53 per cent of 2,000 adults polled would prefer to receive their favourite snacks and crisps over cliché presents like chocolates and flowers.
Gary Lineker, speaking on behalf of the brand, said: “As a lifelong advocate of crisps, this is a great way to share the love this Valentine’s Day.
“Not only are you getting 12 packs of your favourite crisps, but you might also find the UK’s best heart shaped crisp and bag yourself £100k – what’s not to love?”
It also emerged 72 per cent of adults believe food plays an important part within love and romance, according to the OnePoll data.
And 70 per cent would prefer a gift that was given some thought than something that was expensive.
Unluckily for one in 10, they’ve bought a gift their recipient didn’t like.
The study also found 39 per cent of those celebrating Valentine’s this year would be happy with the opportunity of potential big money winnings, by receiving a lottery ticket.
A spokesperson from Walkers added: “Through our hunt for the best heart-shaped crisp, we wanted to bring a little joy and levity to people’s lives to start the year – and what better way to continue that into February than with the launch of the limited-edition Valentine’s Day bouquets.
“Through these bouquets and the wider competition, we want to share some of the love that we receive as the nation’s most-loved crisps – and give people the chance to win a life-changing prize while enjoying their favourite snack.”
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