Adverts for protein shakes normally go down the tried and tested avenue of 'drink this, get jacked'.
But this genius advert from Organic Valley has gone way off piste to sell it's proteiny wares. And it's hilarious.
The US company, which sells organic workout recovery drinks, pitches the advert as a fight to 'Save the Bros' from extinction from drinking chemical-packed garbage.
Just like the white rhino or the polar bear, Organic Valley has put together this tongue-in-cheek plea to save the beer-swilling, barbell-curling, vest-wearing Bro.
Well played. Really well played...
https://youtu.be/ewBG_jmMI40
