To celebrate the launch of JOE.co.uk - the new website for men, not lads - we're searching for the #UltimateBritishMan.
You know the sort of guy we mean - one who doesn't take himself too seriously and acts with class even when the pressure is on.
The Ultimate British Man is comfortable with who is, what he represents and what he has to offer - just like the talented team here at JOE.co.uk.
So, who does that bring to mind? How about current James Bond, Daniel Craig? Or a strong shout for his successor, Idris Elba?
David Beckham knows how to stay calm and collected - remember that free-kick against Greece?
And of course, Andy Murray, the first British man to win Wimbledon since 1936, deserves to be right up there.
Is there anyone we've missed? Let us know on
Twitter via the hashtag #UltimateBritishMan and you could win a brand spanking new iPhone 6!
And don't forget to
like us on Facebook for more fun and games.
