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Published 17:48 17 Oct 2016 BST
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Back in their joint heyday, Alan and Noel were giants of the light entertainment industry, and yet famously they openly detested each other. And this wasn't mere media-fuelled hype to help audience numbers - it was pure hate.
The two broadcasting behemoths had their own tribes of loyal fans who would regularly meet in disused factories and hangars to fight it out in violent mass brawls to honour their heroes and bring shame upon the other side.
Now in his new book Nomad, Partridge finally opens up about the feud with Edmonds that threatened to tear the show business world asunder. In an extract in the Guardian, he recalls the genesis of the antagonism and why it has endured.
Listen to a short taste of the audiobook version below, as Alan explains how a seemingly harmless carol-based pun changed the landscape of radio and television forever.
Alan Partridge: Nomad, by Alan Partridge with Steve Coogan, Rob Gibbons and Neil Gibbons, is out on October 20.
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