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06th Nov 2015

The best Twitter reactions to the new John Lewis Christmas advert

Tom Victor

The John Lewis Christmas ad is one of the most divisive things of the festive season.

This year’s effort has got everyone talking, and the people of Twitter are split into a few different camps.

There’s those of us with hearts, who were genuinely moved.

Then the cynics…

There were folks reading a lot into the meaning of the ad…

And those who refused to fall into any traps.

But we should have seen this coming – it was more or less predicted months ago.