It's a long-standing Christmas tradition, like supermarket Turkey sandwiches in October and gingerbread-flavoured everything - the new John Lewis advert is here.
This year, instead of penguins, they've given the man on the moon centre-stage.
It's got all the usual staples, like bleakness, hope, children and a family-friendly cover - this time it's a version of Half the World Away by Oasis, sung by Norwegian vocalist Aurora. Because it's Christmas.
You'll either love it, hate it, or resent it and everything it stands for.
Merry November.
https://www.youtube.com/watch?v=wuz2ILq4UeA
