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Published 13:07 22 Jul 2018 BST
Updated 13:11 22 Jul 2018 BST

Peter Watton, spokesperson at OddsMonkey says: “As social media becomes a more influential marketing tool for brands, social media influencers are keen to capitalise on their online popularity.
"This year’s show has seen double the amount of viewers tune in than last year. Last years contestants such as Chris and Kem saw their following reach over 2 million once they left the villa therefore we expect to see this year's current following go up even more.”Explore more on these topics:
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