It began Hulk-smashing cinemas on Thursday.
Marvel are doing Marvel things, it seems, as their latest blockbuster Avengers:Infinity War has taken over cinema lobbies both domestically and across the globe, raking in record box office figures along the way.
It is estimated that the film has grossed £22 million in the UK alone during its opening four-day weekend, which would make it the third biggest opening weekend here ever.
Despite having to settle for the bronze medal on our rainy shores, it did have the best Saturday on record, with 78% of cinema-goers taking in the MCU battle royale rather than a lovely animated Wes Anderson feature about dogs and Japan.
According to Disney the film has taken over $630 million globally (around £450 million), meaning it has eclipsed the previous record which was set by The Fate of the Furious last year. Universal's Furious took a relatively meagre $541 million (£392 million) in comparison, which now hardly seems worth even opening the cinemas for.
It is in the US, unsurprisingly, that the film really dominated, becoming one of only six films to gross over $200 million in its opening weekend. Infinity War hit the hallowed $250 million mark on Sunday, making it the single highest opening weekend for a film in America after nudging ahead of Star Wars: The Force Awakens by two million dollars.
The one record the film didn't break, however, was for the international opening which still belongs to Fate of the Furious.
Why? Well, Infinity War hasn't in fact hit cinemas in China yet (it won't do so until the 11th of May) meaning that it has obviously missed out on a substantial market.
Despite missing out on a country with a population of 1.4 billion people, it still managed to have the 2nd biggest worldwide opening of all time, which is obviously quite some going. I put it all down to the mystery surrounding the most important character in the Marvel canon, Hawkeye, to be honest.
