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American Horror Story’s latest marketing campaign will freak you right out

Published 14:20 3 Sept 2017 BST

Rich Cooper
American Horror Story’s latest marketing campaign will freak you right out

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Fair warning: if you know what trypophobia is and think you have it, this is not gonna be pleasant.

For the uninitiated, trypophobia is "a phobia of irregular patterns or clusters of small holes or bumps". Typical examples of things that set off trypophobes are things like barnacles, lotus pods, fern leaves - plenty of naturally occurring things that also happen to be incredibly freaky, if you have trypophobia. The marketing campaign for the latest series of American Horror Story has played on this fear, creating a series of super-disturbing images to promote the new season of the show, American Horror Story: Cult. They are, in a word, horrible. https://twitter.com/AHSFX/status/898227980627038209 https://twitter.com/AHSFX/status/895026932894633989 https://twitter.com/AHSFX/status/890610272230006784 Yep, that was awful. Sorry about that, folks. To make up for it, here's the trailer for American Horror Story: Cult, which is sure to be a nice, breezy watch that will take your mind off the awful things we just saw. The show will debut in the UK on FOX at 10pm on 8 September. https://twitter.com/AHSFX/status/900387172288679940          

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American Horror Story's latest marketing campaign will freak you right out