Why Nottingham Forest don’t have a front-of-shirt sponsor

They're one of the only two teams in the league to do so.

For the fourth time since their return to the top flight in 2022, the club have reached August without a deal in place.

They have spent their pre-season friendlies without a logo on their shirts, with Chelsea also without a shirt sponsor at the current moment.

Time is ticking as the club host Leeds United on Saturday, August, 22, as the new season gets underway.

Forest's shirt sponsors

Forest were sponsored by gambling company Bally's last campaign after reaching an agreement in August 2025.

The deal was struck just two weeks before the start of last season.

Though the company remain a partner of the club, they are not permitted to feature on the front of the shirt this term, due to a Premier League ban on betting sponsors.

Betting sponsors can be displayed on shirt sleeves and training kits, but not on the front-of-shirt.