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1st August 2016
09:40pm BST

The jersey arguably sums up the nature of modern football, in which a private company utilises it's working class roots to charge loyal fans a hefty price for a piece of merchandise.
Still though, it's a pretty unique kit.
https://www.youtube.com/watch?v=8bz3kF3wd4s
West Ham fans were drooling over the classic black strip...
https://twitter.com/Aziz_xB/status/760198772802682880
https://twitter.com/subtlesoccerist/status/760194988818989056
https://twitter.com/Based_Gabriel/status/760179982471618560
https://twitter.com/BigTomD/status/760089051852595200
https://twitter.com/whufcryan_/status/760039414781374464
https://twitter.com/J_plus_T/status/760168362240450560
https://twitter.com/AnthMongan3/status/760161845688819712
https://twitter.com/ephemeraljoy/status/760112603825840128
But other fans just couldn't help having a pop at the new shirt...
https://twitter.com/MrPaulRobinson/status/760142636355317760
https://twitter.com/dompart/status/760102848248090624
https://twitter.com/polishbuffon/status/760201528904937472
https://twitter.com/RickyJohnWaters/status/760178580336902144
https://twitter.com/jackwmcox/status/760032805590097921
https://twitter.com/GeorgeHughesss/status/760033487504146432
https://twitter.com/JosephNicholls5/status/760011871386791936
https://twitter.com/KaiserKarius/status/760102301218512896
https://twitter.com/CallanWA27/status/760096912552955904