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Published 09:59 13 Dec 2017 GMT
A sparring exhibition from top lightweights Edson Barboza and Marc Diakiese preceded a speech from HEED co-founder Mati Kochavi, who explained how 70 insights collated from sensors on the gloves, in the Octagon and on competitors' cornermen could paint a clearer picture of fights.
"Those insights are covering entire aspects of the fight between Diakiese and Barboza," Kochavi said, via MMA Junkie. "They cover their passion, the power of the fight, the resiliency, the strategy. All of those things happen in the octagon.
"Shouldn’t we tell the story of sport that way? Shouldn’t sport be told in real time, with real data, with real information, and with real insights, and the real emotions? We are a company which is trying to revolutionise the way we’re going to (broadcast) sports and live events."
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