It has divided opinion
Liverpool unveiled their brand-new third kit on Tuesday with a noticeable change to the Nike logo.
The white shirt with platinum detail and mix of red and yellow on the trim sees the Nike logo doubled and flipped so it is standing upright.
The kit is a part of Nike’s ‘Together We Rise’ collection which features a double vertical tick which represents the growth of women’s football.
The traditional ‘swoosh’ logo represents the wing of the Greek goddess Nike, symbolising victory.
Liverpool is not the only club who are a part of Nike’s campaign. Fellow Premier League sides Chelsea and Tottenham Hotspur are also releasing third kits with the double swoosh logo.
In a statement alongside the campaign launch Nike said: “‘Together We Rise’ incorporates each club’s distinct identity, story and community while celebrating the ascendency of the women’s game.
“Designed in close partnership with clubs throughout Europe and Latin America, the all-gender collection reflects Nike’s belief that women and girls are on the leading edge of change, redefining the parameters of sport and how it serves the next generation.”
Liverpool FC Women Supporters Club said in a tweet they ‘love’ the change to the logo and what it represents and were also delighted to see past players of their women’s team feature in Liverpool’s kit launch photo shoot.
We love that some former LFCW players have been included in the recent kit launch ❤️ the women that paved the way 📈
— Liverpool FC Women Supporters Club (@LFCWSC) August 27, 2024
Here are some stats to digest, thanks to ChetLFC 👏#oncearedalwaysared #lfchistory #thismeansmore https://t.co/7vy88hzxbN
While some loved the ‘rebellious’ and ‘dope’ design, other fans were not too keen.
Taking to X, one fan said: “Third kits previously used the logo with swoosh an ‘Nike’ text to give it a different look but this just doesn’t have the right brand recognition. Just looks weird.”
Another called it ‘utter woke nonsense’ while one said: “The tick ruins it from being an all timer, in my opinion.”
The kit has also been designed to pay homage to the city’s musical roots.
The statement continues: “In a nod to the female punk artists who pioneered a new sound where the River Mersey meets the Irish Sea, the Liverpool third kit fuses iconic club colours with a loud pattern that pays homage to the city’s fearless artists.”
