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3rd March 2026
05:05pm GMT

YouTuber and media personality KSI has announced that he has purchased a famous English football club.
The boxer and musician, as well as YouTuber, revealed plans to bring the club all the way to the Premier League as being amongst his ambitions.
The 32-year-old has agreed a deal in principle to join non-league Dagenham & Redbridge as part of their ownership group.
Announcing the news of his investment in the sixth-tier side on X, KSI said: "I’m so excited to start this journey.
"It’s gonna be a rollercoaster for sure but I hope to bring Dagenham and Redbridge … back to the glory days," he added.
"For those of you that are OG fans (Race to Division One), you’ll know that this is a full circle moment for me.
"So join me on this exhilarating adventure and I’ll see you all at Victoria road this Saturday! I’ll be streaming too haha”.
Per The Athletic, KSI has bought a 20% stake in Dagenham & Redbridge.
He supports U.S.-based investment consortium Happy Fan Group, who bought into the Daggers last month.
Since founding a YouTube channel in 2009, KSI — real name Olajide Olayinka Williams Olatunji— has become one of the video platform's greatest success stories, amassing some 75 million followers across his various social media accounts.
While KSI's ambitions for his new club are clearly lofty, with the 32-year-old saying: "With this club I want to do the unthinkable, I want to take Dagenham & Redbridge to the Premier League. It's going to take time but realistic stages, I think getting out of this league and entering the National League," in an announcement video, his exact day-to-day role is yet to be fully laid out.