Fabio Borini has returned to Wearside on a permanent deal from Liverpool, and the Dick Advocaat-managed club have not covered themselves with glory when it comes to hashtagging.
Sitting halfway between simplicity and laboured pun, it somehow fails to work on multiple levels.
https://twitter.com/SunderlandAFC/status/638365732162654212
We suppose the shirt looks a bit like a Fab ice lolly on its side, and the trim looks like sprinkles?
No? Well don't say we didn't try.
https://twitter.com/Fabicelolly/status/606402903025283072
Perhaps the Black Cats should have spoken to one of their own strikers for hashtag advice.
https://twitter.com/stevenfletch10/status/233229394825605121
Fletcher's hashtagging is up there with the all-time greats like former Newcastle striker Nile Ranger - perhaps it's a North East thing.
https://twitter.com/NilePowerRanger/status/253823762699542528
Actually, come to think of it, it could just be the domain of strikers.
https://twitter.com/MarvinSordell/status/256144148627865600
