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19th Nov 2015

Real Madrid become the world’s first club to sign a deal with Snapchat

They've got big plans...

Ben Kenyon

Real Madrid are one of the biggest clubs in the world.

Snapchat is one of the fastest growing social media on the planet.

So it makes total sense that the two might join forces to create something beautiful.

Los Blancos have now become the first football team in the world to officially link up with Snapchat…and they’ve got big plans.

Madrid say they have 450 million fans around the world – but they’re particularly interested in using the app to reach millennials and ‘bring them closer to the action.’

The club has already started up its official Snapchat account and in the first 12 hours alone each story was viewed more than 200,000 times, Forbes report.

“Snapchatters will have the opportunity to experience the Real Madrid universe like never before, with the chance to enjoy everything from training sessions at pitch level to every last corner of the arena on matchday,” said an official club statement.

The first official Live Story will mean fans can follow Real’s crunch top-of-the-table clash with Barcelona in the El Clasico on Saturday.

Fans in the stadium will be able to submit their own snaps to which could feature in Madrid’s official feed.