Conor McGregor has never been one to remain bashful of his achievements.
The Irishman has earned as many enemies as fans during his time in UFC thanks to his love of smack-talk - and so far he's walked the walk as well as talking the talk.
Following his legendary 13-second knockout of Jose Aldo to win the featherweight belt, The Notorious has been in high demand.
But while McGregor is preparing to face Rafael dos Anjos at UFC 196, he's still not forgotten what happened in December.
The Dubliner posted this picture as he drove by a billboard for an Irish business which claims 'You don't need a Brazilian to get laid' next to an image of an unconscious Aldo.
The fight may be over, but the mind games are not.
https://twitter.com/TheNotoriousMMA/status/693213440572268545
